Nigerian
afropop singer, and Kanye West-signed artist, Dapo Oyebanji, popular known has
D’Banj, has signed on to global music powerhouse, Sony, in an exclusive
ground-breaking pan-African strategic deal.
Speaking on
the importance of the deal to Sony, Managing Director of Sony Music
Entertainment Sean Watson said: “Partnering with D’Banj is a seminal event for
us at
Sony Music Entertainment Africa. We’ve always admired his talent and to
be able to assist with bringing D’Banj’s music to millions of fans, established
and new, across the continent is an honour for us. We are very excited about
being a part of it.”
The deal is
being described as a “Pan African, multi-album deal with Sony Music’s RCA
Records. It also involves an exclusive management deal with Sony Music and
strategic partner ROCKSTAR4000 for the continent. Add to that a multi-album,
worldwide exclusive contract with emerging Nigerian singer-songwriter star
Kayswitch and a strategic partnership with D’Banj’s Nigerian record label DB
Records”.
D’Banj, who
now runs DB Records, after leaving the defunct Mo-hits Records, a massively
successful label in Nigeria, admitted that “partnering with the leading music
company in Africa is a natural fit for me and DB Records to ensure my music can
be available to my fans across every corner of Africa and in countries where
they’ve never been able to access my music in a legitimate way, instantly as
it’s released anywhere else in the world.”
D’banj is
one of Nigeria’s largest musical export. One of his first endorsements earlier
in his career was a $500,000 Globacom deal. Last year, he got signed on to
Kanye West’s G.O.O.D music label.
Sony is home
to household names such as Usher, Chris Brown, R Kelly, Alicia Keys, P!nk,
Christina Aguilera, Pitbull, Britney Spears, Jamie Foxx, Justin Timberlake,
Ke$ha, T-Pain and Miguel, and in Africa, Keko.
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